25 Sask. health groups unite in online pandemic ad campaign
targeted at young adults

More than two dozen Saskatchewan health-care organizations have joined forces in an online ad campaign that targets young adults and asks them to “hang in there” by following public health guidelines to prevent the spread of COVID-19.

The campaign’s URL – WeAreSickOfThisToo.ca – expresses the campaign’s theme that young adults – along with all Saskatchewan people - want a return to normal, but restrictions continue to be necessary as COVID case numbers rise. A total of 25 health organizations have combined to support the campaign in a broadly based show of unity that spans the health system.  Read more here